The faithfull I remain A campaign that has become a memorial

HBO wanted us to design the overall concept of digital support for the upcoming movie. The aim was to create a historical encyclopedia focused on events around 1968. And even aftter the end of the movie's campaign, the product's been used as a teaching aid in schools.

Client HBO
Project name The Faithful I Remain
Intro From 1969 to 2012
Challenge Create an engaging campaign
Process Content Creation, UX, UI, Development, User Testing
Lessons What we learned about expectations
Output 2 Websites and Campaign
Impact An unexpected result, Metrics

intro & context


Jan Palach set himself on fire on 16th January 1969 to protest against the "demoralization" of Czechoslovak citizens caused by the Soviet occupation.


The Burning Bush movie is in making. HBO wants to include testimonies of those who were inescapably affected by political trials, Soviet occupation and the subsequent "normalization" into the campaign.


To create an engaging campaign

The aim is to create a historical encyclopedia focused not only on events around 1968 but on the Czech history of the twentieh century in general. The references are microsites of the series The Pacific and Band of Brothers.


Focus on people who want to know more: students, educated... An engaging form.


History textbooks with mere facts. We don't focus on tabloid readers.


Interviewing witnesses

We invited publicly known figures to share their recollections of a historic and challenging time. The result is series of interviews full of intimate memories that illustrate critical breakthrough moments in the period of Communist rule. Among the witnesses are Madeleine Albright, Olbram Zoubek, Věra Čáslavská, Jiří Stránský and others.


Browsing history of the 20th century

We brought together a team of copywriters, designers, and historians. Petr Karlíček's knowledge helped us the most to solve the historical accurancy when creating the section Events.


First prototypes

In the first designs, the interviews were a part of the timeline. The testimonies were supposed to complement the interpretation of the historical events. The client's ambition wat to create an encyclopedia also for other Eastern bloc countries.


ghosts of the past

The font Komu is a revival of the style of letters frequently used on posters and boards during the socialist period in the former Czechoslovakia. They were usually red, uppercase letters made of paper. People just had to pick the letters out of a box and pin them up on a styrofoam billboard, making it easy to announce any event.


facing the real user experience

Testing on random bistro guests has shown that people find the testimonies most interesting. We need to devote them as much space as possible and to keep control elements less disturbing. Best interface = no interface.


Using the same concept verified in other projects made no sense in this case. We had a new challenge: how to make the most interesting content visible for the users.


let's make 2 websites instead of 1

To make them more visible, the interviews were given its own section. Finally, the web consists of 2 separate parts.


The interviews consist of testimonies of people such as Madeleine Albright, Jiří Stránský, Vlasta Chramostová, and Olbram Zoubek.


The section Events covers critical moments since the formation of the republic until the restore of democracy in 1989.


Munich Agreement


World War II




Restore of democracy


Supporting campaign for the site

Campaign included citylight posters, newspaper ads, interactive banner formats, newsletters…


The web is visited even after 6 years

Even after the end of the project, people still use the web as an encyclopedia. Every year, the number of visitor increases of tens of thousands. Here is a chart showing where were all the users coming from during the project:


21 %

paid media

45 %

organic search & direct

19 %

organic search & direct

15 %

organic search & direct


An unexpected result of the project

The website became an official teaching aid of the educational program One World in Schools from the organization People in Need. Thus, the project which was supposed to only support a movie trilogy has been alive until today, and reminds students about the critical moments in Czech history.



Website Of The Day 2013 Jul 4
Honorable Mention 2013
Internet Effectiveness Awards - Shortlist


Martin Jedlička
Art Direction, UI Design

Lukáš Pitter
Creative Direction

Martin Pavlica
Video Postproduction

Otto Kovařík
Front End, Development

Kristýna Váchová
Project Management

Petr Tejkal
Online Campaign & Case study